Cristina-Luminita Iancu won Excellence in Software Development Business Award at the 2025 Riyadh Summit. The Co-founder & CEO of Genuineq was recognised for her professional success in creating impact through innovation.
Over the last 15 years, Cristina has built a remarkable career that bridges technology with human-centered progress. Today, her software development company is trusted by organizations all across the globe.
Innovation At The Heart Of Genuineq
Cristina believes in a partnership mindset when tapping e-commerce and software development. This strategy enables better collaboration and human-centered innovation. By cascading tasks into complete business understanding, guiding clients end-to-end and helping them scale development, her team also excels at delivering impactful solutions.
“Our ability to understand and adapt complex processes into simple digital experiences sets us apart. From traditional businesses moving online to enterprise scenarios, our team has made this possible everywhere” states Cristina.
Innovation isn’t merely a buzzword for Genuineq. It is what acts as the foundation for her business and its successful operations. She materializes innovation into simplifying complex processes and making real impact that inspires generations. She pushes her team to generate results that matter using in-depth research that sets her apart from other competitors.
Tech Solutions That Revolutionized Marketplace Operations
At Genuineq, they developed a wide spectrum of digital solutions across industries. Ecommerce, social, fintech, business and entertainment sectors are just some of them. They believe in the power of entrepreneurs to change the world and fostering them to grow using technology.
Genuineq successfully developed the ecommerce platform Azitis for one of their enterprise customers. Azitis.com is a large-scale auction and ecommerce platform where a wide variety of goods can be bought through live auctions: real-estate assets, technological assets, business assets. In Azitis, they built a system that brings together auctions, payments, legal documentation, and buyer journeys into one coherent digital flow – transforming a traditionally offline, paper-heavy industry like insolvency into a transparent and accessible marketplace.
The team also launched Kreors, a proprietary SaaS product that fosters entrepreneurship. Using this platform, entrepreneurs can safely launch their businesses online. Not only does this increase visibility but also enables seamless selling of products. Kreors thus, acts as a catalyst of change by empowering inclusive economic growth.
Kreor’s vision aligns with that of Saudi Arabia 2030 that empowers SMEs and digital economy diversification. By encouraging sustainability, scalability and accessibility, Genuineq successfully contributes to a future-ready digital landscape.
Both Azitis and Kreors act as a testament to the team spectacular vision of innovation that helps businesses skyrocket in this digital world. Genuineq’s technical intelligence and Cristina’s diligence towards her business are what makes this organization business focus.
A Vision That Leads The Future
Over the years, Cristina has worked tirelessly to build a career that stands out. She has not only generated impact through her technological advancements but also inspired many entrepreneurial journeys so far.
As e-commerce and software development continue to evolve, more opportunities to scale are on their way. Recognising them will help Cristina’s business transpire into an ever-evolving business that thrives even in the toughest of situations in this digital marketplace.
Cristina continues to envision the future of digital e-commerce through Genuineq. By blending technical mastery with human-centered design, she is all set to inspire the next generation of innovators. Her impacts will not only linger on in the business world, but also in the heart of many entrepreneurs who have leveraged it for their personal and professional excellence.
