Starbucks CEO Brian Niccol Outlines Focus Areas for Revitalizing U.S. Business
In his first major communication since taking the helm at Starbucks, newly appointed CEO Brian Niccol has outlined his strategy for revitalizing the coffee giant’s operations, beginning with a focus on its U.S. business. In an open letter released on Tuesday, Niccol acknowledged several areas where the company has been underperforming and detailed his plan…

